Daiwa Crossfire Spinning and Casting Rods, feature to feature and dollar to dollar, offer a great value that is hard to match.

The Berkley Amp Series rods built extra tough, thanks to the new Armadillo Hide finish, which eliminates cut fibers from the blank.  Not only does this finish keep the blank free from imperfections, it increases strength and durability ensuring that an investment in an Amp rod pays off for a long time.  At the heart of this series of rods is increased sensitivity to give anglers the best chance to turn even the subtlest strike into a catch.

The Ugly Stik rod, unsurpassed in strength and sensitivity since 1977, has been the choice of fishermen everywhere. They have found Ugly Stik rods to be the most dependable rod they can use, wherever they are fishing. Millions of satisfied fishermen can't be wrong!

The Ugly Stik® Lite Series of rods are gaining popularity every year with anglers who want legendary Ugly Stik® toughness, yet want a lighter rod for various applications. Higher graphite content has made the Ugly Stik® Lite rods even lighter and more sensitive. Always look for the Ugly Stik® Clear Tip® design.