Daiwa Crossfire Spinning and Casting Rods, feature to feature and dollar to dollar, offer a great value that is hard to match.

Okuma Connoisseur steelhead rods deliver on distinctive tastes in the market. Noodle rods, Michigan handle rods' you'll find them here. Attractively designed with top quality components, Connoisseur rods represent an incredible value in specialty rod designs.

Designed with passion, desire and experience, Okuma SST rods are elevating performance standards throughout coldwater fisheries.  Species- and technique-specific actions provide the definitive rod selection for salmon, steelhead, trout, kokanee, halibut and sturgeon.

The tradition continues with the all-new HMX series from Fenwick. Constructed from a proprietary blend of carbon fiber, the refined HMX actions offer incredible power, balance and sensitivity.

The new Clarus rod line offers high-quality and a wide range of styles and actions for serious anglers at a very affordable price.

Okuma SST Ladies Spinning Rods offer specially-designed pink rod blanks for women anglers. These rods have all the same great features of the regular SST series, so you know you are getting quality!

Okuma SST Carbon Grip Spinning Rods offer specific techniques and actions for salmon and steelhead anglers. These rods utilize premium IM-8 graphite blanks and full carbon grips for the utmost strength and comfort.

The PENN Battle II offers attractive cosmetics, durable design, and silky smooth HT-100 drag as just a few of the many reasons why so many anglers fish this reel.

The Shimano Clarus Centerpin Rod has been redesigned and outfitted with great features to help you catch more fish. This versatile rod is great for beginners and intermediate anglers. It is also a suitable backup rod for the seasoned angler. The premium graphite blank provides superior sensitivity and flexibility with more than enough backbone to successfully wrangle larger fish.

Lamiglas X-11 Salmon & Steelhead Spinning Rods are sophisticated tools, exhibiting astonishing sensitivity and control, with highly focused affordability.

For those of you who love to fish, the St. Croix® Triumph Salmon/Steelhead Spinning Rod provides more value per cast than any other rod out there.

Lamiglas Redline HS Casting Rods are completely different from all other rods because the way they are produced hasn’t been possible until now.

At TFO, providing anglers tools that properly fit their needs while optimizing the balance between performance and price, always starts with the end – the end of the fishing line and how to accomplish five goals, repeatedly:

St. Croix Wild River Salmon & Steelhead Spinning Rods have been redesigned and expanded to include several unique, specialized lengths, actions and powers to cover any situation.

The Lamiglas Redline HS CenterSpin Float Rod is the first of its kind with the ability to use either a centerpin reel or a spinning reel. For the ultimate in versatility, this float rod is outfitted with rubber sliding rings to fit any reel seat size and place it in any reel position.

Avid Series® spinning rod has the power of SCIII graphite and St. Croix’s exclusive IPC® technology delivering impressive strength and responsiveness at an unbelievable value,

Lamiglas Infinity Salmon & Steelhead Spinning Rods have no limit as to what they can achieve! New construction techniques have allowed these rods to be built with the highest end components and blanks while keeping overall costs affordable.