Smithwick Rattlin' Rogues are equipped with loud fish attracting rattles and a wounded minnow action. That produces explosive strikes year-round. Rattlin' Rogues are equally effective whether cast or trolled.

Vigorous action and life like finishes make these lures irresistible to fish. Whether trolling or casting the bite is on when you use a Challenger Lure.

Vigorous action and life like finishes make these lures irresistible to fish. Whether trolling or casting the bite is on when you use a Challenger Lure.

For more than 60 years anglers have testified that the Hula Popper, with its pulasting skirt, is their insurance when all else fails.

Vigorous action and life like finishes make these lures irresistible to fish. Whether trolling or casting the bite is on when you use a Challenger Lure.

Vigorous action and life like finishes make these lures irresistible to fish. Whether trolling or casting the bite is on when you use a Challenger Lure.

Vigorous action and life like finishes make these lures irresistible to fish. Whether trolling or casting the bite is on when you use a Challenger Lure.

We went back to basics with this one. True in design and manufacturing to the very original. With a natural shape and rolling action of a minnow you can’t go wrong. To top it all off, the addition of loud rattles and premium VMC® hooks make this combination deadly.

Storm Jr. ThunderStick MadFlash lures feature traditional colors and finishes plus UV Bright finishes, 3-D holographic eyes and external scale pattern even the baitfish can’t tell it's a lure. All species of fish will devour this bait whether trolled, cast, twitched or jerked this bait deserves a spot in every angler's tackle box.

An absolute masterpiece in twitchbait technology. Every bass angler knows that no tackle box is complete without a proper twitchbait.

A deep diving rattling minnow bait designed to dive quickly with a wobble gamefish can't resist. It's "kicking" action hunts down the big ones while the body creates a perfect image for even finicky fish.

High quality handcrafted floating lures for all species of game fish.
The DG-9 has a tight side to side wobble and a great tail flip that will drive fish crazy.

High quality handcrafted floating lures for all species of game fish.
The DG-7 has a tight side to side wobble and a great tail flip that will drive fish crazy.

Storm Deep Thunderstick Madflash feature the original ThunderStick swimming actions and rattle except they swim much deeper than the original.

Smithwick Floating Rattlin Rogue lures feature a loud internal rattle system. The rolling, side to side motion mimics a wounded baitfish attracting gamefish and promoting vicious strikes.

Smithwick Suspending Rattlin Rogues have been producing monster catches for decades and a favorite of professional and novice anglers alike. Suspending Rattlin Rogues run true out of the package and suspend perfectly level every time they hit the water. These lures are popular for casting to bass and pike and trolling for walleye, trout and salmon.

Vigorous action and life like finishes make these lures irresistible to fish. Whether trolling or casting the bite is on when you use a Challenger Lure.

Vigorous action and life like finishes make these lures irresistible to fish. Whether trolling or casting the bite is on when you use a Challenger Lure.

Vigorous action and life like finishes make these lures irresistible to fish. Whether trolling or casting the bite is on when you use a Challenger Lure.

3-1/2" Floating hand crafted and painted lures for all fish species.

Yakima Bait Mag Lip lures are high action trolling plugs that dive deep and produce gamefish such as crappie, trout, walleye, salmon, and steelhead. These lures are unique because of their ability to go so deep while still performing an erratic darting action.

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be irresistible to fish everywhere. Premium black nickel VMC® hooks. Hand tuned and tank-tested to ensure that world renowned action straight from the box.

With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished top-to-bottom. Swimming action at the slowest of speeds makes this bait the perfect choice after a cold front when fish are traditionally finicky and in a negative feeding mood. Balsa wood construction with VMC® black nickel hooks. Each is hand-tuned and tank-tested for perfect swimming action right out of the box.

The Smithwick Perfect 10 Rogue dives deeper, quicker than any other Rogue, and features a tungsten rattle that makes the difference when fishing slender minnow jerkbaits for bass or walleyes.

The Smithwick Top 20 Rogue is designed to dive to depths of 20 feet, with a tantalizing action that no fish can resist. This lure moves in an erratic motion, making them great for trolling at slow or fast speeds. Smithwick Top 20 Rogue comes in a variety of fish-catching colors specifically created to target walleye, salmon, and lake trout.

• Model: ADRD
• Weight: 5/8 oz.
• Qty. per pack: 1

Smithwick Suspending Elite 8 Rogues feature a loud internal rattle that easily gets the attention of large hungry predator fish. These lures have an erratic, side-to-side darting action when twitched or jerked. Color patterns are available for both clear and darker water conditions.

The Yo-Zuri Pin’s Minnow is widely known for its success in lakes, streams and rivers. It incorporates a durable ABS Resin lip to get down over the structure and in the strike zone. Use this lure when fish are up feeding in the shallows in the spring and fall, morning or evening. Made with the patented Yo-Zuri Weight Transfer System, these little gems can cast very well for their size. They are perfectly suited for all species.

• State of the art holographic foil finish
• Weight transfer system (2-3/4", 3-1/2")
• Stainless steel split rings
• Extremely sharp trebles for quick penetration
• Great multispecies bait for fresh and saltwater

Reef Runner deep little rippers are a very high end and well designed Walleye crankbait. It has a great vibration when trolled and awesome color choices. Great for all gamefish.
1-Flashy shad, 2-Frost bite, 3-Green ghost, 4-Green phantom, 5-Chrome blue with red, 6-War machine glow, 7-Pearl orange tiger.