The Baitfish Image Colorado Blades are stamped from solid brass and feature holographic designs to provide for maximum flash and lifelike reflection!

Our Woolly Bugger Jigs are the most versatile jig we make. The combination of hackle and marabou feathers make it irresistible to salmon, steelhead, trout, and bass. No matter your prey, you will catch more fish more often with Woolly Bugger Jigs

Kastmaster's balance produces a wild action without any line twist. It is machined from solid brass and won't break, bend, or corrode.

"A deadly lure." An extremely effective baitfish imitator. Ideal for trout, bass, walleye, panfish, and more!

A proven tournament winner. This floating worm harness equipped with a versatile Smile Blade® attracts walleye, trout and others at all trolling speeds.

Smithwick Rattlin' Rogues are equipped with loud fish attracting rattles and a wounded minnow action. That produces explosive strikes year-round. Rattlin' Rogues are equally effective whether cast or trolled.

For more than 60 years anglers have testified that the Hula Popper, with its pulasting skirt, is their insurance when all else fails.

We went back to basics with this one. True in design and manufacturing to the very original. With a natural shape and rolling action of a minnow you can’t go wrong. To top it all off, the addition of loud rattles and premium VMC® hooks make this combination deadly.

Storm Jr. ThunderStick MadFlash lures feature traditional colors and finishes plus UV Bright finishes, 3-D holographic eyes and external scale pattern even the baitfish can’t tell it's a lure. All species of fish will devour this bait whether trolled, cast, twitched or jerked this bait deserves a spot in every angler's tackle box.

Storm’s Hot ‘N Tot® lure is a legendary trolling bait that walleyes can’t resist. And if it ain’t broke, don’t fix it. We’ve kept the genuine metal lip, original molds and the wild, side-to-side searching action that fish can’t resist.

An absolute masterpiece in twitchbait technology. Every bass angler knows that no tackle box is complete without a proper twitchbait.

Smithwick Floating Rattlin Rogue lures feature a loud internal rattle system. The rolling, side to side motion mimics a wounded baitfish attracting gamefish and promoting vicious strikes.

High quality handcrafted floating lures for all species of game fish.
The DG-9 has a tight side to side wobble and a great tail flip that will drive fish crazy.

High quality handcrafted floating lures for all species of game fish.
The DG-7 has a tight side to side wobble and a great tail flip that will drive fish crazy.

Rapala Husky Jerks are one of the most affordable and popular suspending jerkbaits on the market. The suspending bodies are neutrally buoyant, giving the lures a hovering appearance in the water column during pauses in the retrieve.

Smithwick Suspending Rattlin Rogues have been producing monster catches for decades and a favorite of professional and novice anglers alike. Suspending Rattlin Rogues run true out of the package and suspend perfectly level every time they hit the water. These lures are popular for casting to bass and pike and trolling for walleye, trout and salmon.

Smithwick Suspending Elite 8 Rogues feature a loud internal rattle that easily gets the attention of large hungry predator fish.

Vigorous action and life like finishes make these lures irresistible to fish. Whether trolling or casting the bite is on when you use a Challenger Lure.

Vigorous action and life like finishes make these lures irresistible to fish. Whether trolling or casting the bite is on when you use a Challenger Lure.

Vigorous action and life like finishes make these lures irresistible to fish. Whether trolling or casting the bite is on when you use a Challenger Lure.

Vigorous action and life like finishes make these lures irresistible to fish. Whether trolling or casting the bite is on when you use a Challenger Lure.

Vigorous action and life like finishes make these lures irresistible to fish. Whether trolling or casting the bite is on when you use a Challenger Lure.

A deep diving rattling minnow bait designed to dive quickly with a wobble gamefish can't resist. It's "kicking" action hunts down the big ones while the body creates a perfect image for even finicky fish.

3-1/2" Floating hand crafted and painted lures for all fish species.

Vigorous action and life like finishes make these lures irresistible to fish. Whether trolling or casting the bite is on when you use a Challenger Lure.

Yakima Bait Mag Lip lures are high action trolling plugs that dive deep and produce gamefish such as crappie, trout, walleye, salmon, and steelhead.

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be irresistible to fish everywhere. Premium black nickel VMC® hooks. Hand tuned and tank-tested to ensure that world renowned action straight from the box.

With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished top-to-bottom. Swimming action at the slowest of speeds makes this bait the perfect choice after a cold front when fish are traditionally finicky and in a negative feeding mood. Balsa wood construction with VMC® black nickel hooks. Each is hand-tuned and tank-tested for perfect swimming action right out of the box.