The Baitfish Image Colorado Blades are stamped from solid brass and feature holographic designs to provide for maximum flash and lifelike reflection!

Our Woolly Bugger Jigs are the most versatile jig we make. The combination of hackle and marabou feathers make it irresistible to salmon, steelhead, trout, and bass. No matter your prey, you will catch more fish more often with Woolly Bugger Jigs

Kastmaster's balance produces a wild action without any line twist. It is machined from solid brass and won't break, bend, or corrode.

"A deadly lure." An extremely effective baitfish imitator. Ideal for trout, bass, walleye, panfish, and more!

Smithwick Rattlin' Rogues are equipped with loud fish attracting rattles and a wounded minnow action. That produces explosive strikes year-round. Rattlin' Rogues are equally effective whether cast or trolled.

Vigorous action and life like finishes make these lures irresistible to fish. Whether trolling or casting the bite is on when you use a Challenger Lure.

Vigorous action and life like finishes make these lures irresistible to fish. Whether trolling or casting the bite is on when you use a Challenger Lure.

For more than 60 years anglers have testified that the Hula Popper, with its pulasting skirt, is their insurance when all else fails.

Vigorous action and life like finishes make these lures irresistible to fish. Whether trolling or casting the bite is on when you use a Challenger Lure.

Vigorous action and life like finishes make these lures irresistible to fish. Whether trolling or casting the bite is on when you use a Challenger Lure.

Vigorous action and life like finishes make these lures irresistible to fish. Whether trolling or casting the bite is on when you use a Challenger Lure.

We went back to basics with this one. True in design and manufacturing to the very original. With a natural shape and rolling action of a minnow you can’t go wrong. To top it all off, the addition of loud rattles and premium VMC® hooks make this combination deadly.

Storm Jr. ThunderStick MadFlash lures feature traditional colors and finishes plus UV Bright finishes, 3-D holographic eyes and external scale pattern even the baitfish can’t tell it's a lure. All species of fish will devour this bait whether trolled, cast, twitched or jerked this bait deserves a spot in every angler's tackle box.

An absolute masterpiece in twitchbait technology. Every bass angler knows that no tackle box is complete without a proper twitchbait.

Smithwick Floating Rattlin Rogue lures feature a loud internal rattle system. The rolling, side to side motion mimics a wounded baitfish attracting gamefish and promoting vicious strikes.

A deep diving rattling minnow bait designed to dive quickly with a wobble gamefish can't resist. It's "kicking" action hunts down the big ones while the body creates a perfect image for even finicky fish.

High quality handcrafted floating lures for all species of game fish.
The DG-9 has a tight side to side wobble and a great tail flip that will drive fish crazy.

High quality handcrafted floating lures for all species of game fish.
The DG-7 has a tight side to side wobble and a great tail flip that will drive fish crazy.

Storm Deep Thunderstick Madflash feature the original ThunderStick swimming actions and rattle except they swim much deeper than the original.

Rapala Husky Jerks are one of the most affordable and popular suspending jerkbaits on the market. The suspending bodies are neutrally buoyant, giving the lures a hovering appearance in the water column during pauses in the retrieve.

Smithwick Suspending Rattlin Rogues have been producing monster catches for decades and a favorite of professional and novice anglers alike. Suspending Rattlin Rogues run true out of the package and suspend perfectly level every time they hit the water. These lures are popular for casting to bass and pike and trolling for walleye, trout and salmon.

Smithwick Suspending Elite 8 Rogues feature a loud internal rattle that easily gets the attention of large hungry predator fish.

Vigorous action and life like finishes make these lures irresistible to fish. Whether trolling or casting the bite is on when you use a Challenger Lure.

Vigorous action and life like finishes make these lures irresistible to fish. Whether trolling or casting the bite is on when you use a Challenger Lure.

Vigorous action and life like finishes make these lures irresistible to fish. Whether trolling or casting the bite is on when you use a Challenger Lure.

3-1/2" Floating hand crafted and painted lures for all fish species.

Yakima Bait Mag Lip lures are high action trolling plugs that dive deep and produce gamefish such as crappie, trout, walleye, salmon, and steelhead.

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be irresistible to fish everywhere. Premium black nickel VMC® hooks. Hand tuned and tank-tested to ensure that world renowned action straight from the box.