Smithwick Rattlin' Rogues are equipped with loud fish attracting rattles and a wounded minnow action. That produces explosive strikes year-round. Rattlin' Rogues are equally effective whether cast or trolled.

Vigorous action and life like finishes make these lures irresistible to fish. Whether trolling or casting the bite is on when you use a Challenger Lure.

Vigorous action and life like finishes make these lures irresistible to fish. Whether trolling or casting the bite is on when you use a Challenger Lure.

Vigorous action and life like finishes make these lures irresistible to fish. Whether trolling or casting the bite is on when you use a Challenger Lure.

Vigorous action and life like finishes make these lures irresistible to fish. Whether trolling or casting the bite is on when you use a Challenger Lure.

• Most colors available
• 9 most common colors In Stock

Great lure for casting or trolling!!

We went back to basics with this one. True in design and manufacturing to the very original. With a natural shape and rolling action of a minnow you can’t go wrong. To top it all off, the addition of loud rattles and premium VMC® hooks make this combination deadly.

Storm Jr. ThunderStick MadFlash lures feature traditional colors and finishes plus UV Bright finishes, 3-D holographic eyes and external scale pattern even the baitfish can’t tell it's a lure. All species of fish will devour this bait whether trolled, cast, twitched or jerked this bait deserves a spot in every angler's tackle box.

Storm Deep Baby Thunderstick features the original ThunderStick swimming actions and rattle except they swim much deeper than the original.

Vigorous action and life like finishes make these lures irresistible to fish. Whether trolling or casting the bite is on when you use a Challenger Lure.

A deep diving rattling minnow bait designed to dive quickly with a wobble gamefish can't resist. It's "kicking" action hunts down the big ones while the body creates a perfect image for even finicky fish.

Bandit Walleye Deep Divers are great for walleye, zander, and other predator fish that explore deeper waters. These lures dive quickly with their round lip and slender build. Walleye Deep Divers are the go-to minnow jerkbait for many anglers.

• Depth: 27 ft.
• Weight: 5/8 oz.
• Treble hooks: 3
• Qty. per pack: 1

Storm Deep Thunderstick Madflash feature the original ThunderStick swimming actions and rattle except they swim much deeper than the original.

Vigorous action and life like finishes make these lures irresistible to fish. Whether trolling or casting the bite is on when you use a Challenger Lure.

Vigorous action and life like finishes make these lures irresistible to fish. Whether trolling or casting the bite is on when you use a Challenger Lure.

Yakima Bait Mag Lip lures are high action trolling plugs that dive deep and produce gamefish such as crappie, trout, walleye, salmon, and steelhead. These lures are unique because of their ability to go so deep while still performing an erratic darting action.

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be irresistible to fish everywhere. Premium black nickel VMC® hooks. Hand tuned and tank-tested to ensure that world renowned action straight from the box.

With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished top-to-bottom. Swimming action at the slowest of speeds makes this bait the perfect choice after a cold front when fish are traditionally finicky and in a negative feeding mood. Balsa wood construction with VMC® black nickel hooks. Each is hand-tuned and tank-tested for perfect swimming action right out of the box.

Reef Runner deep little rippers are a very high end and well designed Walleye crankbait. It has a great vibration when trolled and awesome color choices. Great for all gamefish.
1-Flashy shad, 2-Frost bite, 3-Green ghost, 4-Green phantom, 5-Chrome blue with red, 6-War machine glow, 7-Pearl orange tiger.

Reef Runner skinny sticks are such a great bait for trolling for those big Walleyes. With their flat surface and great color choices no walleye is safe. Great for trolling or casting for all game fish.

3-1/2" Floating hand crafted and painted lures for all fish species.

Yakima Bait Mag Lip lures are high action trolling plugs that dive deep and produce gamefish such as crappie, trout, walleye, salmon, and steelhead. These lures are unique because of their ability to go so deep while still performing an erratic darting action.

4-3/8" High quality hand crafted floating lures.

High quality handcrafted floating lures for all species of game fish.
The DG-9 has a tight side to side wobble and a great tail flip that will drive fish crazy.

High quality handcrafted floating lures for all species of game fish.
The DG-7 has a tight side to side wobble and a great tail flip that will drive fish crazy.

High quality handcrafted floating lures for all species of game fish.
The VS-4 has a tight side to side wobble and a great tail flip that will drive fish crazy.

High quality handcrafted floating lures for all species of game fish.
The VS-5 has a tight side to side wobble and a great tail flip that will drive fish crazy.