Daiwa Crossfire Spinning and Casting Rods, feature to feature and dollar to dollar, offer a great value that is hard to match.

The Berkley Amp Series rods built extra tough, thanks to the new Armadillo Hide finish, which eliminates cut fibers from the blank.  Not only does this finish keep the blank free from imperfections, it increases strength and durability ensuring that an investment in an Amp rod pays off for a long time.  At the heart of this series of rods is increased sensitivity to give anglers the best chance to turn even the subtlest strike into a catch.

The Ugly Stik rod, unsurpassed in strength and sensitivity since 1977, has been the choice of fishermen everywhere. They have found Ugly Stik rods to be the most dependable rod they can use, wherever they are fishing. Millions of satisfied fishermen can't be wrong!

The Ugly Stik® Lite Series of rods are gaining popularity every year with anglers who want legendary Ugly Stik® toughness, yet want a lighter rod for various applications. Higher graphite content has made the Ugly Stik® Lite rods even lighter and more sensitive. Always look for the Ugly Stik® Clear Tip® design.

Skip Storch Signature Series Spinning Rod, Great for any type of fishing.

The tradition continues with the all-new HMX series from Fenwick. Constructed from a proprietary blend of carbon fiber, the refined HMX actions offer incredible power, balance and sensitivity.

The new Clarus rod line offers high-quality and a wide range of styles and actions for serious anglers at a very affordable price.

For those of you who love to fish, the St. Croix® Triumph Salmon/Steelhead Spinning Rod provides more value per cast than any other rod out there. The Triumph series features a premium-quality SC graphite rod with outstanding strength, sensitivity and hook-setting power. The finely tuned actions and tapers provide superior performance against salmon and steelhead, giving St. Croix Triumph Rods action worthy of their name.

St. Croix Wild River Salmon & Steelhead Spinning Rods have been redesigned and expanded to include several unique, specialized lengths, actions and powers to cover any situation. Wild River rods are built on all-new blanks with a rich gold dust green metallic finish.

St. Croix Wild River Casting rods have been redesigned and expanded to include several unique, specialized lengths, actions and powers to cover any situation. Wild River rods are built on all-new blanks with a rich gold dust green metallic finish.

The Lamiglas Redline HS CenterSpin Float Rod is the first of its kind with the ability to use either a centerpin reel or a spinning reel. For the ultimate in versatility, this float rod is outfitted with rubber sliding rings to fit any reel seat size and place it in any reel position. The graphite blank is extremely lightweight but tough enough to handle steelhead and salmon. With an efficient tip to mend your lines smoothly, you are able to accurately place your floats exactly where you want them! If you're an angler who enjoys float fishing for steelhead or salmon, you will love the intricate line control of the Lamiglas Redline HS CenterSpin.

For the steelheaders who love traditional 2-piece rods, the 13’ RPX is the ultimate answer. Amazingly light and sensitive, it is the new benchmark for the ultimate float rod.