The Berkley Amp Series rods built extra tough, thanks to the new Armadillo Hide finish, which eliminates cut fibers from the blank.  Not only does this finish keep the blank free from imperfections, it increases strength and durability ensuring that an investment in an Amp rod pays off for a long time.  At the heart of this series of rods is increased sensitivity to give anglers the best chance to turn even the subtlest strike into a catch.

Designed for the most serious professionals and recreational anglers alike, technique-specific Dead Eye Walleye rods perform to the highest of expectations.

The Ugly Stik rod, unsurpassed in strength and sensitivity since 1977, has been the choice of fishermen everywhere. They have found Ugly Stik rods to be the most dependable rod they can use, wherever they are fishing. Millions of satisfied fishermen can't be wrong!

At TFO, providing anglers tools that properly fit their needs while optimizing the balance between performance and price, always starts with the end – the end of the fishing line and how to accomplish five goals, repeatedly:

• Getting the lure or bait to the fish.
• Working it properly.
• Detecting the bite.
• Setting the hook.
• Landing the fish.

Every conventional series and the rods within the series are designed to achieve these five goals with respect to the species or technique of interest to our anglers. This way they have the highest performance equipment available to take their game to the next level and they won’t empty their pocket book.

Closer to the fish, further from the bull.

TFO. POWER TO THE ANGLER.