Daiwa Crossfire Spinning and Casting Rods, feature to feature and dollar to dollar, offer a great value that is hard to match.

The Ugly Stik rod, unsurpassed in strength and sensitivity since 1977, has been the choice of fishermen everywhere. They have found Ugly Stik rods to be the most dependable rod they can use, wherever they are fishing. Millions of satisfied fishermen can't be wrong!

Designed for the most serious professionals and recreational anglers alike, technique-specific Dead Eye Walleye rods perform to the highest of expectations.

The tradition continues with the all-new HMX series from Fenwick. Constructed from a proprietary blend of carbon fiber, the refined HMX actions offer incredible power, balance and sensitivity.

The new Clarus rod line offers high-quality and a wide range of styles and actions for serious anglers at a very affordable price.

For those of you who love to fish, the St. Croix® Triumph Salmon/Steelhead Spinning Rod provides more value per cast than any other rod out there.

Lamiglas Redline HS Casting Rods are completely different from all other rods because the way they are produced hasn’t been possible until now.

At TFO, providing anglers tools that properly fit their needs while optimizing the balance between performance and price, always starts with the end – the end of the fishing line and how to accomplish five goals, repeatedly:

St. Croix Wild River Salmon & Steelhead Spinning Rods have been redesigned and expanded to include several unique, specialized lengths, actions and powers to cover any situation.

The Lamiglas Redline HS CenterSpin Float Rod is the first of its kind with the ability to use either a centerpin reel or a spinning reel. For the ultimate in versatility, this float rod is outfitted with rubber sliding rings to fit any reel seat size and place it in any reel position.

For the steelheaders who love traditional 2-piece rods, the 13’ RPX is the ultimate answer. Amazingly light and sensitive, it is the new benchmark for the ultimate float rod.