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Looks, tastes, feels ALIVE! Ultra-realistic, biodegradable Berkley® Gulp! Alive!® Minnows actually ''live'' in a high-octane Gulp! solution, so they absorb up to 20% more attractant. That's 20% more scent and taste, and more reason for fish to snap them up! Each super-charged softbait from the Berkley Gulp! Alive! Minnow Jar disperses its potent scent like a blood trail in the water, and when the fish-catching is over, you can simply put the bait back in the solution to recharge for another day. Made in USA.